About 4 Humanity Baby Products


We bring you quality baby products that not only you as parents will cherish but so will your little one, with an emphasis on quality and safety. We created 4 Humanity Baby Products out of dedication to not only provide baby products, but to aid in the fight against human trafficking of women and children. With the sale of each item, 4 Humanity Baby Products donates 10% of its proceeds to companies who are actively fighting this battle.

Our Beliefs 

Human beings have a basic right to live free of exploitation and enslavement.  As parents and business owners, we recognize it is our duty to support organizations that combat these tragedies. We seek partnerships with organizations that support and engage in the anti-trafficking movement and to envision a world without human trafficking and modern-day slavery. We believe those who have been taken advantage of deserve a chance to thrive.
  • Every person has inherent worth
  • Human trafficking violates our human rights and should be eliminated
  • Every person has the right to live free of slavery and oppression
  • Every person has a role or responsibility in anti-trafficking work
  • Collaboration is essential to successful anti-trafficking work
  • Advocacy, education, law, and public policy are important factors in the fight for social change


The Founder & CEO, David Williams

David has been active in the juvenile products industry for more than 30 years. A gear business development and sales executive for Graco, KidsEmbrace and others. While at Graco David was responsible for leading a sales team of 2 Key Account Managers and 14 independent Sales Representatives in national accounts which include Sears, J.C. Penney’s, Shopko, AAFES, Burlington Coat Factory, and over 800 regional and independent accounts. This portfolio exceeds $165 million in annual sales and total company sales volume of $625 million.
Most recently, David was a founder of and served as VP of Sales of KidsEmbrace, a licensed character car seat company, He was responsible for placement with key retailers which lead to growth and profitability. Now, David is bringing his decades of experience, expertise, and relationships to bear in the development of the 4 Humanity Baby Products brand, and the execution of the 4 Humanity Baby Products vision.